Our Story

Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!


June 25th is National OLAPLEX Day and we are celebrating all month long by giving back.

OLAPLEX celebrates the Professional Beauty Association for their efforts in giving back to professional stylists when they could use it the most. We are excited to be donating to a different PBA charity every week for the month of June.

These charities stand strong with women in cancer treatments, provide funds for disaster relief, build awareness of domestic abuse, and give relief for those impacted by COVID-19.

Visit www.ProBeauty.org to donate and learn more.

Follow along on social to learn more about our history, community, and ways we are giving back!

The ingredient that changed it all.

Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. 

The future of OLAPLEX innovation.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

Looking for an OLAPLEX Stylist?

OLAPLEX can be found in over 100 countries & growing, in professional salons, prestige retailers & e-commerce channels.